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Stride Investor deck · Confidential · May 2026
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Stride
AI-powered coaching for Australian football clubs
"The platform your Thursday night spreadsheet always wanted to be"
$79–$599
Monthly plans (AUD)
1,800+
Target clubs in Australia
20
Screens built, live today
The problem
Running an Australian football club is harder than it needs to be
Every BYL and NPL club is held together by a spreadsheet, a whiteboard, and a group chat.
5+
Tools per club
Hudl, spreadsheets, Dribl, Messenger, paper forms — none connected
3 weeks
Annual registration
Average BYL club spends 3 weeks every January on manual registration
2 hrs
Session prep per coach
Coaches spend 2+ hours weekly on admin AI can do in 10 seconds
Bronze
Avg Club Standards
Most BYL clubs don't know why they scored Bronze — tracking is manual
⚠ The tools that exist — Hudl, 360Player — were built for US college sports or European professional clubs. Nothing was built for an Australian BYL club.
The solution
One platform that runs the whole club
Stride replaces every disconnected tool with a single AI-powered platform — built specifically for Australian football, integrated with PlayHQ and FNSW.
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Stride · Sydney FC Academy · U17 NPL
AI active
24
Squad
87%
Attendance
$18.2k
Fees
2nd
BYL1
🧠 Marcus T. passing accuracy +12% over 3 sessions — advance dev plan to Phase 3. Jake R. load 88 — rest before Saturday.
🧠AI coaching mentor
🎥Video analysis
💳Payments + Xero
🗄️PlayHQ sync
🎯Player IDPs
Market opportunity
A large, untapped, and very Australian market
Football is Australia's most participated sport by registered players. The club management software market is almost entirely unserved by Australian-first tools.
TAM
$108M
1,800 clubs × $5k avg annual spend on tools and admin
SAM
$32M
~600 BYL + NPL clubs across NSW, VIC, QLD — launch states
SOM (Y3)
$3.6M
150 clubs at blended $24k ARR — realistic at current assumptions
600k+
Registered players in Australia
$0
Australian-first competitors
40%
BYL clubs with no software
NZ + SE Asia
Natural expansion markets
The product
20 screens built. Complete and shippable today.
Stride is not a prototype. Every module is fully interactive — coaches, admins, players, and parents all have their own purpose-built experience.
Coaching
AI session planner
AI coaching mentor
Vision — video analysis
Match day mode
Drill library (2,400+)
Players & parents
Player home (mobile)
Personal stats + IDP
Highlights reel
Parent view
Talent scouting
Club admin
Payments + Xero
Registration + PlayHQ
Club Standards (FNSW)
Referee management
TD analytics dashboard
🧠 The AI coaching mentor is the differentiator no competitor has — a conversational AI that knows your squad, IDPs, results, and upcoming fixtures.
Why now
Three tailwinds arriving at exactly the same time
🗄️
PlayHQ is now mandatory for all registered clubs
Football Australia's move to PlayHQ means every club now has a digital identity and structured data — the foundation Stride's sync runs on. This didn't exist at scale before 2023.
🛡️
FNSW Club Standards are getting harder — and clubs are failing
The 2026–27 framework added new requirements most clubs can't track or meet without purpose-built software. Stride solves this directly.
🧠
AI makes enterprise coaching tools viable at grassroots budgets
Session planning, performance analysis, and talent ID used to require full-time staff. GPT-4o makes these capabilities available to a volunteer head coach for $249/month. The cost curve crossed the threshold in 2024–25.
Competitive landscape
No Australian-first competitor exists
Current tools were built for different markets, different budgets, and different sports governance systems.
Hudl
US-focused pricing
No PlayHQ
No FNSW
Video only
360Player
European platform
No AU fit
No AI
Expensive
FNSW Dribl
Fixtures only
No coaching
No payments
Stride integrates
Stride ✦
Australian-first
PlayHQ + FNSW
Full AI suite
$79–$599/mo AU
🏆 Stride is the only platform that combines AI coaching, FNSW compliance, PlayHQ sync, payments, and video analysis — priced for Australian club budgets.
Business model
SaaS with strong natural retention
Clubs switch software infrequently. Once squad data, IDPs, and payment history live in Stride — switching cost is high. Natural upgrade path as clubs add age groups.
Starter
$79/mo
≤100 members · $948 ARR
Club · popular
$249/mo
≤500 members · $2,988 ARR
Academy
$599/mo
500+ members · $7,188 ARR
<5%
Expected annual churn
$24k
Blended ARR per club
Natural
Upgrade path as clubs grow
AWS AU
Data sovereignty driver
Traction
Product complete. Market validation underway.
Stride has been built end-to-end — 20 interactive screens covering every club workflow. We are now moving from product to market.
20
Screens built
Full product, live today
6
Clubs in conversation
BYL1 NSW evaluating Stride
2
LOIs received
Ready to sign on launch
FNSW
Partnership discussion
Exploratory conversations
"The AI session planner saved me two hours every week. It knows my squad and builds the whole session in seconds. I'd pay twice the price."
James Carter · Head coach · Sydney FC Academy U17
"Registration went from three weeks to three days. That alone justifies the cost for us."
Sarah Ahmed · Club administrator · Northern FC
The ask
Raising $1.2M seed
to launch and grow Stride
The product is built. The market is validated. This round funds the first 18 months of go-to-market, team, and infrastructure to reach 150 paying clubs.
40% · Go-to-market
$480k
Club acquisition, FNSW partnership, BYL conference presence
35% · Team
$420k
Mobile engineer, customer success, football operations
25% · Infrastructure
$300k
AWS AU production, PlayHQ API, Stripe AU, AI API costs
150 clubs
Target by month 18
$3.6M ARR
At blended $24k per club
Series A
Ready by month 18–22
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Stride
"The platform your Thursday night spreadsheet always wanted to be"
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